Ever spotted a plant, gadget, or landmark and wondered, “What is that?” Instead of guessing or typing endless keywords, you can let AI do the work. With Microsoft Copilot’s AI image search, you can upload or snap a photo and instantly discover what’s in the picture—whether it’s identifying objects in images, finding similar products, or fact-checking photos. Instead of typing keywords, you let the image do the talking. From finding products to fact-checking photos, it’s a faster, smarter way to explore the world around you.
What is AI image search?
Traditional reverse image search matches pictures to similar ones online. By contrast, AI image search uses advanced vision-language models and massive datasets to recognize objects, understand context, and connect visuals to information. For example, when you upload an image to Copilot , your AI assistant, it can analyze and identify objects in the image and even perform a search for them online with links.
How to search by image with AI
Here’s how to search by image using Copilot :
Open Copilot in your browser or on the free-to-download Copilot app .
Upload or take a photo of an object.
Ask Copilot what you want to know. You might ask, “What plant is this?” or “Where can I find these shoes?”
For better results, keep these best practices in mind:
Use clear images for improved identification.
Crop out distractions.
Try multiple angles for unusual items.
It’s also helpful to add a text prompt with your image, like uploading a photo and adding “identify this gadget.” This gives Copilot more direction and will help ensure that you find what you need.
AI art created via Copilot
Practical uses of AI image search
With Copilot’s AI image search, you can turn everyday images into meaningful insights and opportunities. Here are a few ways that Copilot can help you explore the world around you:
Shopping : Upload a photo of a product and find similar styles or purchase links.
Nature & animals: Learn about dog breeds, plant species, or bird types.
Travel: Identify landmarks and uncover their history.
Verification: Learn how to identify images that have been manually manipulated.
While a useful tool, AI isn’t perfect. Low-quality or obscure images may yield errors, and it’s a good practice to verify information. Be mindful of privacy when uploading faces or sensitive locations and always make sure to follow applicable copyright laws.
Discover more with Copilot
Copilot’s AI image search makes exploring the world easier, whether you’re shopping for products, identifying plants and landmarks, or learning about animals. By combining advanced vision models with simple photo uploads, your AI companion helps you uncover answers and find what you need faster. Try Copilot today and expand your world with just a photo.
DISCLAIMER: Features and functionality subject to change. Articles are written specifically for the United States market; features, functionality, and availability may vary by region.
